01
Do people start from packaging, a poster, or a printed code?
Use marker-based AR.
The physical asset becomes the trigger, so scans feel instant and controlled.
Augmented Reality Development Company
AR that explains your product before a customer asks.
EggyStudio designs marker-based AR, markerless AR, image detection AR, WebAR, model tracking AR, and location-based AR for brands that need immersive experiences to load fast, look premium, and drive measurable action.
Choose The Right AR Service
Start with the behavior, then pick the technology.
The best AR experience is not chosen by trend. It is chosen by how people enter, what the camera needs to recognize, where the content must stay anchored, and what business metric the experience has to move.
02
Do they need to place a product into their own space?
Use markerless AR.
Plane detection and world tracking let products sit naturally on floors, walls, tables, or open surfaces.
03
Is reach more important than deep native features?
Use WebAR.
A browser link removes install friction and works well for campaigns, ecommerce, and events.
04
Does the overlay need to follow a real object?
Use model tracking AR.
The physical product or machine becomes the anchor, even as it is moved or rotated.
05
Does the experience only matter at a real place?
Use location-based AR.
Geospatial anchors, GPS, compass, and VPS-style flows connect content to coordinates.
Five Types Of AR
Every AR build starts with one of these tracking models.
Use this section as a quick service map. If a visitor already knows they need WebAR, model tracking, image detection, or location AR, they can confirm it in seconds. If they do not, the examples make the choice obvious.
Scan a fixed trigger
Marker-Based/Image Detection AR
Marker-based AR uses a printed target, QR code, package label, poster, logo, or catalog image as the launch anchor. When the camera recognizes the marker, the experience locks 3D content, animation, video, or instructions to that exact visual.
Product packagingPrint campaignsMuseum labelsTrade-show handouts
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Place content anywhere
Markerless/Ground Detection AR
Markerless AR uses SLAM, plane detection, image recognition, and environmental understanding so users can place digital products into a room or recognize real-world images without depending on a visible printed marker.
Furniture placementRoom designRetail visualizationTry-before-you-buy
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No app download
WebAR
WebAR runs inside Safari or Chrome from a link or QR code. It is the fastest way to launch AR for marketing, ecommerce, product previews, and event activations because users can enter the experience without installing an app.
QR campaignsEcommerce PDPsEventsSocial landing pages
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Follow a real object
Model Tracking AR
Model tracking AR recognizes a specific physical object by shape, scale, and silhouette. Digital overlays stay attached while the object moves, making it ideal for real equipment, products, vehicles, machines, and guided assembly.
Equipment trainingProduct demosAssembly guidanceRepair overlays
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Anchor to a place
Location-Based AR
Location-based AR uses GPS, compass, geospatial anchors, visual positioning, and device sensors to reveal content at real-world coordinates. It works best when the experience depends on where the user physically stands.
Campus toursOutdoor wayfindingVenue activationsReal estate site visits
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Where AR Creates Value
Use cases built around business outcomes, not novelty.
01
Retail & Ecommerce
Try it before the cart
WebAR and markerless AR help shoppers preview furniture, eyewear, makeup, accessories, packaging, or product scale before buying.
02
Real Estate
Preview spaces before visits
AR staging, floor-plan overlays, property labels, and location-aware tours make listings easier to understand from mobile.
03
Marketing & Events
Turn scans into measurable moments
QR-launched AR campaigns can connect billboards, packaging, booths, and social posts to analytics-friendly interactive content.
04
Training & Field Service
Put instructions on the object
Model tracking and object-aware overlays guide technicians through assembly, repair, safety, and onboarding workflows.
05
Museums & Education
Make static material interactive
Marker-based exhibits, anatomy explorers, historical overlays, and lesson modules help people learn by moving around content.
06
Tourism & Venues
Attach stories to places
Location-based AR can power walking tours, campus maps, venue quests, wayfinding, and geofenced brand activations.
AR Development Stack
Built for native performance, browser reach, and real-world tracking.
We choose the stack around the experience: native ARKit or ARCore when performance and device integration matter, WebAR/WebXR when reach matters, and Unity or Three.js when the interaction model needs custom 3D behavior.
ARKit
ARCore
AR Foundation
Unity
WebXR
8th Wall
Three.js
Model optimization
Analytics
CMS integrations
How We Build
A production process for AR that has to survive real phones, real rooms, and real users.
01
Define the entry point
We decide whether users enter through QR, link, app, product page, kiosk, signage, map, or headset.
02
Choose the anchor
Marker, surface, image, object, face, body, geo, or persistent world anchor. The tracking choice shapes the build.
03
Prototype the moment
We test the camera flow, scale, lighting, 3D asset weight, browser support, and interaction model early.
04
Optimize for real devices
Models are compressed, textures are tuned, scenes are profiled, and fallbacks are built for mobile performance.
05
Launch with measurement
We track scans, load time, dwell, taps, conversion events, and drop-off points so the experience can improve.
SEO + GEO Friendly Summary
What augmented reality service should you choose?
Choose marker-based AR when a printed visual, QR code, package, label, or poster should trigger the experience.
Choose markerless AR when people need to place products or content into their own real environment.
Choose model tracking AR when overlays need to stay attached to a specific physical product, machine, or object.
Choose location-based AR when content should appear only at a venue, city, campus, property, landmark, or mapped coordinate.
Common Questions
AR development, answered.
These are the questions teams usually ask before starting an augmented reality project.
AR development is the process of building software that overlays digital content — 3D models, animations, text, or interfaces — onto the real world in real time, viewed through a phone camera, tablet, or headset. Unlike VR, AR doesn't replace your surroundings; it adds to them.
Still deciding which AR path fits your project? Visit our FAQs page if you have any questions, then reach out when you are ready.
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